According to Wikipedia, the term “Coworking” refers to “a social gathering of a group of people who are still working independently, but who share values, and who are interested in the synergy that can happen from working with people who value working in the same place alongside each other” (Wikipedia). A coworking center basically is the place where people work with others to achieve a common goal. But I highly doubted whether this kind of “collaboration/coworking” vibe can be really actualized in Korean culture where you don’t even “hey” to strangers.
After we opened HeBrews Coworking Center in Sinchon area, we’ve been doing literally everything related to daily cafe operation (from cleaning to brewing coffee) but not related to “coworking” as a matter of fact. And I got to the point where everything seems meaningless, because I didn’t join HeBrews to do daily cafe operation. I realized I need to go back to the basic to find out our identity and real values.
“Coworking” was not a familiar term in Korea even couple years ago. It is still not widely known, but many coworking places started to open as the start-up boom is expanding recently throughout the country. I started to wonder what HeBrews can provide its core values to our customers. While coworking spaces in Korea focus on the space itself, HeBrews offers services focusing on “people.” “Human is the most valuable resource” is our fundamental philosophy, and we will offer the following services to the customers based on our key belief:
- We offer physical support to our members so they can work in good condition
- We offer a network platform in which our members can share and co-work with other
HeBrews is the online & offline community platform where our members can actualize their ideas in healthy and comfy environment. A single idea cannot be perfect, but a better idea can be created in collaboration with different ideas. That’s why we need a community. We are the community where a start-up finds and works with a program developer, where an entrepreneur finds a contractor to implement a project, and where you can find a mentor to step forward to your vision. We dream that our platform will become an organic community where our members make a fascinating and robust ecosystem together. And we will make this happen.